October 18, 2005

Hillel of Metro Detroit looks to reality show concept to rebrand

In search of a new image more suited to the times, Hillel of Metro Detroit (HMD) is hosting "The Contest," a six-week reality competition to re-invent this non-profit Jewish campus-based organization that serves more than 1,300 students attending area colleges. Live competitions will take place at different locations around the Wayne State University campus beginning in November consisting of five-member teams. Each team will be given a $500 budget to complete five tasks relating to updating Hillel's image.

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